Bloggers Don’t Want Cars, They Want Respect
I received a pitch on Tuesday that topped even the cheese and meat pitch. I am still trying to put my emotions into a professional and caring response that is actually helpful to the PR firm, but I am finding it extremely difficult to do so.
Here is a snippet of the pitch:
“Right now, to help promote, we are trying to reach out to bloggers. That is my job. Except for the fact that most bloggers want a car in return for a product review and I cannot make that happen unfortunately, because that is insane. I thought you would be a good candidate because you’re honest, funny, and just plain identifiable/personable with the viewers and most importantly, better morals than that (hopefully, just kidding!)”
While I appreciate the compliments about me being “honest”, “funny” and “identifiable”, OH and “moral”, I cannot get past the “Except for the fact that most bloggers want a car in return for a product review and I cannot make that happen unfortunately, because that is insane.” I mean, wow, where do I begin? What does that even mean?
I can only guess that a couple of things have happened here:
1. A blogger asked for compensation in the past for promoting said product and the rep didn’t expect it, plan for it, budget for it or “get” it. I am not sure how this relates to wanting a car, but if one does not understand the value of a blogger’s influence, perhaps they would compare it to wanting a car in return? I am just guessing here.
2. The rep is preparing me and/or using reverse psychology in the delivery so that I don’t ask for compensation in my reply. The problem? It immediately emotes disrespect to me, my time and my work. BIG TIME. Also, “most bloggers” are my colleagues, friends and co-workers. We are a large, but very small community. It’s not cool to insult them so blatantly.
This pitch serves as an ugly reminder that bloggers are still being misunderstood by advertisers, brands and PR firms. Though I work full-time as a blogger and marketer, I still have to prove myself, and that of our network, often (almost daily) to those who are still trying to understand the social media space. Like Dr. Phil says, “You teach people how to treat you.” It’s true.
Saying that, many brands do understand the value of bloggers and are getting their messages heard by thousands (even millions) of people because their pitches include transparency, professionalism and most of all – respect. Not necessarily cash, either, but respect.