Kate Gosselin Scores a New Gig as CouponCabin Blogger – What Do You Think?

Yesterday, I received this press release in my inbox:

Self-Professed Coupon Lover to Offer Money Saving Advice

WHITING, Ind., November 2, 2011 – CouponCabin.com, a leading online coupon destination, recently announced that Kate Gosselin, of reality TV fame, will serve as a regularly contributing blogger to offer money-saving advice. Gosselin, who has been seen in the press lately using coupons, has been a longtime advocate of couponing.

“No matter what your financial situation is, there’s no reason not to use coupons. It’s like free money in your pocket!” said Gosselin. “I’m thrilled to lend my expertise to CouponCabin.com, where you can easily find the best deals on practically everything.”

Gosselin will be contributing a weekly post on topics like how to stretch a budget for a large family, holiday shopping tips, gift ideas and more. She will be also be sharing top coupons from CouponCabin.com on her own blog at www.kateplusmy8.com.

“Kate has embraced coupons her entire life,” said Jackie Warrick, President at CouponCabin.com. “We look forward to sharing the unique insight she has gained over the years.”

Kate’s first blog will run on Tuesday, November 22 and will discuss how to navigate the busiest holiday shopping day of the year, Black Friday (November 25). She will discuss tips and tricks about how to score the best deals on great holiday gifts.

My first reaction to this press release was “Why do I care?” BUT, the more I thought about it, the more I had questions.

Will readers trust Kate’s opinion on saving money?

Honestly, the first thought that comes to my mind when I hear the words “Kate Gosselin” and “coupon” is the awful Jon & Kate episode where Kate yells at Jon and tells the camera crew that she is “going to shoot him” for not using a coupon when he purchased a shower head at Bed Bath & Beyond. I’m sure I’m not the only one who remembers that or the numerous off-the-handle explosions from Kate.

None of us are perfect.  I get that.  We all have our not-so-proud moments.  Kate is different, though. She has opted to televise her life and when you decide that, you raise the bar.  Whether fair or not, standards are raised, so you have to work extra hard to build that trust.  It is the nature of the business. Are we ready to trust Kate’s decision making?

So, my big question is this – why does Kate qualify over experienced coupon bloggers for this CouponCabin position?  Does Kate’s “fame” really outweigh the experience and longevity of already established coupon bloggers?  I’m sure they would have liked to apply for this position, too.

I’m so confused.