BLOGGING 101: How to Create a Media Kit & One Sheet
At some point in your blogging career, you will need a media kit and one sheet in your arsenal to pass along to potential sponsors and advertisers. I know a media kit sounds intimidating, but it really isn’t a big deal to create. In this post, I will go over some important elements that you should include in your media kit and one sheet, as well as visual examples. Let’s begin!
A media kit is basically a document that includes information about your blog. Think of it as a resume for you and your blog. Always BE HONEST AND TRUE in your kit. I cannot stress this enough. Do not give inaccurate stats and do not commit to what you cannot fulfill.
The following are elements or sections that I recommend including in your media kit.
Begin your media kit with a short introduction, similar to what you would have in a resume. Your introduction can include a little about yourself and blog, as well as why your services can help a potential brand or advertiser.
It is best not to use any fancy fonts or colors when creating your media kit. Think simple, clean, and easy to read.
Make a list of your experience.
Be sure you include:
- blogging experience
- blogging events & conferences you have attended
- brand ambassador programs
- group leaderships
- past sponsorships
Do not sell yourself short! Include all of your experience regarding social media, blogging, and working with brands.
Brands and businesses will want to know your blog traffic statistics and social media following numbers. The more stats you can provide, the better.
Try to include:
- weekly or monthly unique visitors
- weekly or monthly page views
- RSS feed subscribers
- newsletter subscribers
- Google pagerank
- Twitter followers
- Facebook followers
- Facebook fans
- Google Connect followers
You can also list other stats like Technorati & Alexa rank. If you are not proud of a particular stat, don’t feel forced to include it, but you may be asked for it later. Most brands are mostly interested in RSS feed subscribers & Twitter followers.
If your blog offers more than traditional advertising, write it out in this section. Examples may include reviews, giveaways, social media promotions, campaigns, sponsored posts, and social media consulting.
PRICING & PAYMENT OPTIONS
This is where you get to the nitty gritty of what you charge for your services and advertising. Be very specific and list ALL of your fees to avoid any confusion. If you want to include your free services (like reviews), that is okay, too. Make sure you also include the advertising space you offer with price, as well as what you charge for text links.
It is important to mention what payment methods you accept, along with your Paypal email address (if applicable) and/or what name to make paper checks payable to.
Future advertisers and sponsors will want to see your work in action, so list out some (5-10) examples of your successful work with link to post (if applicable). You can list successful blog campaigns, tours, giveaways, etc. You should also include a list of brands you have worked with in the past with links to their respective posts.
REFERRALS & TESTIMONIALS
Having referrals and testimonials from past clients can go into this section. You can include referral contact information, but make sure you get permission from the client first.
GUIDELINES & DISCLOSURE
Protect yourself by having specific rules or guidelines regarding your blog.
Some examples include:
- whether or not you offer refunds
- what your blog is “rated” and/or if you allow adult content
- non-offensive material/ads regarding race, gender, etc.
You can also add your blog’s disclosure policy here. If you do not have a disclosure, visit www.disclosurepolicy.org to attain your own.
List your contact information here. Personally, I do not list my phone number, but instead make a note to please “email me to schedule a live conversation.” I also do not include a home address in my kit. You can decide what works best for you.
Contact information should include:
- email address
- facebook url
- twitter url
- linkedin url
- friendfeed url
- blog url
- phone number (optional)
- home or p.o. box address (optional)
To conclude your media kit, add a quick “thank you” for your consideration sentence or two with your name.
You can format your media kit exactly as I have done so above, or by visiting A SAMPLE MEDIA KIT HERE. Feel free to include more information or exclude sections that do not apply to you. There are no right or wrong methods to formatting your kit, but it is important that it is easy to follow and read.
A one sheet is basically your media kit simplified to one sheet. Since your media kit will be three to five pages long, you’ll need to consolidate it quite a bit.
Try to include the following information on your one sheet:
- introduction – you can use the same introduction in your media kit
- examples of past campaigns/sponsorships with link to posts – don’t go crazy, just list five or so
- stats – list all stats
- pricing & payment options – if your pricing list is extensive, offer a full list of rates when requesting a media kit
- contact info – just an email here will do
Obviously, if you add all of the information above and your document still spills over one page, you’ll need to trim it down. Most sponsors/advertisers are most interested in your stats and pricing, so make that a priority when creating your one sheet.
You can see an example of a ONE SHEET HERE.
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